The baby-carriage criteria
What kind of buyer are you?
What kind of neighborhood do you want to live in? One where there are baby carriages, everywhere? One where there are no baby carriages? Why?
Look at Boston. In the South End, ten years ago, you’d have been hard-pressed to see more than one baby carriage a day. Now, there are two or three carriages, everywhere you look.
You still won’t see too many baby carriages, in the Back Bay. In the outer boroughs, such as Roslindale and Hyde Park, you may see baby carriages, here and there, but not a lot in one place, at one time.
For some, baby carriages mean “safety”. For others, they mean “family-friendly”. For others, they mean “community”.
Similarly, buyers sometimes use the “Starbucks criteria”. They won’t move into a neighborhood unless there’s at least one Starbucks, within walking distance.
What kind of buyer are you?



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